At the corner of Washington and National in Culver City is Platform—one of the most prestigious shopping destinations in all of Los Angeles.

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HC Thumb_Platform

<h2>Platform</h2>
At the corner of Washington and National in Culver City is Platform—one of the most prestigious shopping destinations in all of Los Angeles.
<ul>
<li>Branding</li>
<li>Websites and App</li>
<li>Email Templates</li>
<li>Marketing Materials</li>
<li>Custom Leasing Outreach</li>
<li>Event Support</li>
</ul>

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Platform_Book 2

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Group 6230

By embedding tenant brands into bespoke, personalized marketing, we took an approach to marketing luxury commercial real estate in Los Angeles that had never been seen before.

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HC_Platform Mockups_2022-05 1

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Platform_Book 1

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Platform_01_E6088_09

We worked directly with the developer to bring the vision for Platform to life through brand strategy, digital marketing, and on&#8211;the&#8211;ground marketing within the physical space itself.

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HC_Platform Mockups_2022-06

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Group 6088

Platform

With a keen eye for detail and a knack for unique branding, this woman-led business creates one-of-a-kind events and swag for major companies across the country.

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<h2>a2e</h2>
With a keen eye for detail and a knack for unique branding, this woman-led business creates one-of-a-kind events and swag for major companies across the country. 
<ul>
<li>Branding</li>
<li>Marketing Materials </li>
<li>Signage</li>
<li>Campaign Curation</li>
</ul>

Whether it’s pitch decks, branded gear, customized signage, or concepts for virtual or in-person events, we work closely with a2e to bring all of their company’s internal and external project design needs to life.

a2e gave us a unique challenge, as it is difficult to market a company whose primary focus is branded swag and experiences for others. Ultimately, we went with a clean, clear, and concise design concept to let their work for other companies shine through.

COCO is a community-oriented production facility that offers low barrier contract manufacturing and scales BIPOC and women-led businesses.

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HC Thumb_COCO

<h2>Community Co-Pack (COCO)</h2>
COCO is a community-oriented production facility that offers low barrier contract manufacturing and scales BIPOC and women-led businesses. 
<ul>
<li>Branding</li>
<li>Logo</li>
<li>Color Palette</li>
<li>Fonts</li>
<li>Brand Guideline</li>
<li>Marketing materials</li>
</ul>

With COCO, we created a versatile, impactful brand experience to help them have a broader national reach. Because they work in the food industry, we drew heavily upon that for our inspiration.

Incredible colors of fresh ingredients informed our brand guidelines. Since the colors and textures were bold, we kept the logo and fonts clean to create a sense of balance when paired together. The result? Bright, clear, standout branding.

Community Co-Pack

COCO

Platform | Hello Cheshire

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Hello Cheshire

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Downtown LA’s 32 acre historic destination, ROW DTLA is a creatively reimagined mixed-use space with retail boutiques, restaurants, offices, and more.

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HC Thumb_ROWDTLA_V2

<h2>ROW DTLA</h2>
Downtown LA’s 32 acre historic destination, ROW DTLA is a creatively reimagined mixed-use space with retail boutiques, restaurants, offices, and more. 
<ul>
<li>Positioning</li>
<li>Branding</li>
<li>Web Design</li>
<li>Custom Leasing Outreach</li>
<li>Marketing Materials</li>
</ul>

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ROW DTLA Hero

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ROWDTLA_HC-Portfolio-03

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ROWDTLA_HC-Portfolio-02

The challenge with this project was to create an uplifting brand that would reimagine this historic district and bring new life and energy to the location.

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ROWDTLA_HC-Portfolio-04

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ROWDTLA_HC-Portfolio-05

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ROWDTLA_HC-Portfolio-06

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Group 6137

A subdued, light color palette for the brand was key, which not only softened the look of the buildings, it added a sense of warmth to the project, bringing residents, workers, and retailers together in a true community space.

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ROWDTLA_HC-Portfolio-08

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ROWDTLA_HC-Portfolio-09

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ROWDTLA_HC-Portfolio-10

ROW DTLA

As LA’s largest mixed-use project, WestEdge features residential units, creative offices, restaurants, and retail.

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HC Thumb_WestEdge

<hr />
<h2>West Edge</h2>
As LA’s largest mixed-use project, WestEdge features residential units, creative offices, restaurants, and retail.
<ul>
<li>Branding</li>
<li>Wayfinding</li>
<li>Leasing Enablement (office, retail and residential)</li>
<li>Web Design</li>
<li>Web Development</li>
<li>Copywriting</li>
<li>Marketing Materials</li>
<li>Rendering Advisement</li>
<li>Cartography</li>
</ul>

Our goal with West Edge was not only to create a vibrant sense of place, but to uniquely message and market each of their distinct offerings.

As our engagement has continued, we’ve helped to evolve the West Edge brand in order to support each leasing team as they navigate an ever-changing market landscape.

West Edge

ROW DTLA | Hello Cheshire

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Group 5971

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We worked with LinkedIn to fully produce the leadership series CultureMark which focuses on best practices for amplifying company culture.

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HC Thumb_Culture Mark

<h2>CultureMark</h2>
Culture Mark is LinkedIn’s virtual learning series for HR professionals that focuses on how a company’s culture can be amplified through the employee life cycle. 
<ul>
<li>Brand Extension</li>
<li>Branded Event Merchandise</li>
<li>Large-Scale Printing</li>
<li>Email Design</li>
<li>Campaign Curation</li>
<li>In-Person Event Graphics</li>
<li>Virtual Event Graphics</li>
<li>Marketing Materials</li>
</ul>

We worked with LinkedIn to fully produce this leadership series which focuses on best practices for amplifying company culture. The challenge here was to utilize the brands existing identity while tailoring it specifically for this event.

Our team designed all graphic assets for the series, including stationary, signage, and emails—we even curated interactive swag (including a “color your own tote bag”) available at the event.

CultureMark

West Edge | Hello Cheshire

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A neighborhood destination for long time residents and newcomers alike, Verdugo Plaza is a standout retail center in the heart of Glassel Park.

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HC Thumb_Verdugo

<h2>Verdugo Plaza</h2>
A neighborhood destination for long time residents and newcomers alike, Verdugo Plaza is a standout retail center in the heart of Glassell Park. 
<ul>
<li>Naming</li>
<li>Branding</li>
<li>Positioning</li>
<li>Illustration </li>
<li>Web Design &amp; Dev</li>
</ul>

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ROWDTLA_HC-Portfolio-Template_2022

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This project was designed to entice new business into the Glassell Park neighborhood as well as give the community a vibrant new place to gather.

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VP_E6088_21 copy 1

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Group 6213

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DJI_0474 3

We achieved this by making Verdugo Plaza a standout destination with brightly colored buildings, murals, and 70’s-esque branding that not only attracted hip new businesses, but created spaces perfect for fun social media moments.

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Group 6228

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Artboard 1 copy@4x-100 1

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Verdugo Plaza

Facebook came to us with a holiday challenge: to create a sustainable gift for employees across the globe with a charitable component.

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HC Thumb_Gift of Giving

<h2>Facebook Gifting</h2>
Facebook came to us with a holiday challenge: to create a sustainable gift for employees across the globe with a charitable component. 
<ul class="listtype-bullet listindent1 list-bullet1">
<li>Custom typography </li>
<li>Packaging </li>
<li>Positioning </li>
</ul>

We developed the concept “The Gift of Giving” and focused on items that were sustainable, impactful, and economical.

Logistically, we supported Facebook’s effort to give each recipient a gift card specifically set up for them to donate to a charity of their choice. Subtle branding was used throughout, and we opted for a simple box printed to look like a parcel, to help cut down on unnecessary materials while still delivering a premium unboxing experience.

Facebook Gifting

Cahuegawood is a small restaurant and retail community located in the heart of downtown Hollywood.

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HC Thumb_Cahuengawood

<hr />
<h2>Cahuengawood</h2>
Cahuegawood is a small restaurant and retail community located in the heart of downtown Hollywood.
<ul>
<li>Branding</li>
<li>Copywriting</li>
<li>Illustration</li>
<li>Photography</li>
<li>Web Design</li>
</ul>

The challenge for this project was to create a sense of place for a distressed asset in an up-and-coming area.

We used creative, elevated branding to highlight the future possibilities of the property and this historic neighborhood in order to aid in leasing efforts.

Cahuengawood

A neighborhood destination for long time residents and newcomers alike, Verdugo Plaza is a standout retail center in the heart of Glassell Park. NamingBrandingPositioningIllustration Web Design & DevThis project was designed to entice new business into the Glassell Park neighborhood as well as give the community a vibrant new place to gather.

Verdugo Plaza | Hello Cheshire

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Cahuenga_Lookbook_-1

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Frame 6165

<div>Human Capital is a venture capital firm funding ambitious young builders.</div>

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Frame 247

<hr />
<h2>Human Capital</h2>
<div>Human Capital is a venture capital firm funding ambitious young builders.</div>
<ul>
<li>Event Branding</li>
<li>Brand Extension</li>
<li>Branded Merchandise</li>
<li>Email Marketing</li>
<li>Digital Engagement</li>
<li>Virtual Webinar Support</li>
</ul>

The goal for this project was to produce a virtual event with in-person components for their Future Founder Summit.

We engaged many of our services to create an event that was marketed digitally and executed seamlessly in-person.

Human Capital

Cahuengawood | Hello Cheshire

Third &amp; Traction is an artistically developed mixed-use complex made up of retail stores, restaurants, live/work spaces, and public gathering areas.

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3TLA_thumbnail_HC Portfolio

<h2>Third &amp; Traction</h2>
Third &amp; Traction is an artistically developed mixed-use complex made up of retail stores, restaurants, live/work spaces, and public gathering areas. 
<div>
<ul class="listtype-bullet listindent1 list-bullet1">
<li>Branding </li>
<li>Marketing Materials </li>
<li>Signage</li>
<li>Copywriting </li>
</ul>
</div>

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3TLA_1

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3TLA_2

The LA Arts District is bursting with murals, artwork, and various competing spaces. We wanted to create branding that would stand out in this bustling neighborhood, as well as honor its creative roots.

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3TLA_3

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3TLA_4

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3TLA_5

To make this happen, we let uniquely cropped photos of the Arts District take center stage. By combining them with bright colors, subtle textures, and geometric shapes, we created branding that gave the sense of moving forward while also acknowledging the past.

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3TLA_6

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3TLA_7

Third & Traction

The mission of FICPM, the Formerly Incarcerate Convicted People &amp; Families Movement, is to transform the criminal legal system.

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HC Thumb_FICPFM

<hr />
<h2>FICPFM</h2>
The mission of FICPM, the Formerly Incarcerate Convicted People &amp; Families Movement, is to transform the criminal legal system. They work across multiple approaches to legislate and advocate for those who have been previously incarcerated and secure alternatives to criminalization. 
<ul>
<li>Branding</li>
<li>Copywriting</li>
<li>Editing</li>
<li>Infographics</li>
<li>Web Design</li>
<li>Web Development</li>
<li>Digital + PDF Report</li>
<li>Marketing Materials</li>
</ul>
&nbsp;
&nbsp;

The goal of working with FICPFM was to create an updated brand strategy that spoke not only to the specific story and current trajectory of the client, but to their historical roots as well.

Working with the FICPFM steering committee, we conducted market surveys and researched voter registration data to understand the problem. We then created an interactive and informative website, a companion video, and an accompanying printed report to showcase their work.

FICPFM

This boutique financing company provides capital for privately owned, rapidly growing businesses located primarily in the Southeastern United States.

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HC Thumb_Quantum

<h2>Quantum Capital Partners</h2>
This boutique financing company provides capital for privately owned, rapidly growing businesses located primarily in the Southeastern United States. 
<ul>
<li>Branding</li>
<li>Web Design</li>
<li>Web Development</li>
<li>Corporate Identity System</li>
<li>Marketing Materials</li>
</ul>

They invest in companies in a variety of sectors including technology, retail/wholesale distribution, manufacturing, and hospitality.

We wanted to help set Quantum Capital apart in this highly competitive space. This took shape by elevating their branding in such a way as to give them the visual confidence necessary to stand out.

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