ROW DTLA
Downtown LA’s 32 acre historic destination, ROW DTLA is a creatively reimagined mixed-use space with retail boutiques, restaurants, offices, and more.
- Positioning
- Branding
- Web Design
- Custom Leasing Outreach
- Marketing Materials
The challenge with this project was to create an uplifting brand that would reimagine this historic district and bring new life and energy to the location.
A subdued, light color palette for the brand was key, which not only softened the look of the buildings, it added a sense of warmth to the project, bringing residents, workers, and retailers together in a true community space.
